Magnusson Feed – Keeping the Best
Imagine clean, fresh air, bright and warm sun, lush green grass and a refreshing breeze. Sounds like a resort, doesn’t it? But it is in such conditions that the products used as part of Magnusson feed (Magnusson) are grown and harvested.
Magnusson Petfood AB, a manufacturer of this unique feed, was founded in 1995 in Sweden and is a family business. At the moment, the company employs only 11 people, of which 6 are employed in production.
The main motto of the company: “Do for others as for yourself.” This means that in the production of feed only high-quality ingredients are used, so there are no preservatives or flavor enhancers in the composition. The technology of baking feed was chosen as the production technology, instead of treating it with oil, as in the factories of mass production of dry feed. Such gentle technology allows you to save all the taste and benefits of the ingredients, and the feed itself remains light and nutritious for the animal.
The most important component of the Magnusson feed line is beef grown in free grazing, which makes the meat taste unique. Only tender tenderloin is used for processing; meat and bone meal and offal are excluded. Therefore, Magnusson feeds are a high-quality source of protein, which compares favorably with competitors.
The composition of the feed is close to natural feeding. Take Meat & Biscuit Adult, for example. In its composition, we see the following components:
“Fresh ground beef, whole wheat flour, fresh eggs, cold pressed rapeseed oil, barley flour, fresh carrots, potato fiber, rosemary oil, minerals, vitamins and minerals.”
The source of protein is ground beef and fresh eggs, and the main source of carbohydrates is whole wheat. This means that during the processing of wheat retained all the beneficial properties. Since the wheat used in Magnusson is grown without the use of pesticides, growth accelerators or other chemical additives, it is not an allergen, so the food is also suitable for animals prone to allergic reactions.
Carrots in the composition are an excellent source of vitamin A, which positively affects the digestion of the pet. Rapeseed oil is an indispensable source of fatty acids that strengthen immunity and improve the condition of the animal as a whole.
As mentioned above, the production uses the technology of slow baking feed, which is known and has been used for more than 150 years. Thanks to this, the granules are light and crumbly. They crumble quite easily in the hand, do not have a pronounced smell of dog food, which we used to feel. But you can be sure that the pet will appreciate such a treat.
Owners of dogs that switched to Magnusson food show a decrease in lacrimation, allergy symptoms decrease or completely disappear, and the animal’s coat improves. It was also noted that in pets who had previously had problems with digestion and stool and were eating other foods, the digestive system returned to normal after switching to Magnusson. In addition, it is important that the smell of the stool becomes less intense.
It is important to note that Magnusson feeds have a short shelf life, namely no more than 10 months. This fact is an indicator of feed quality, because there are no preservatives in the composition.
Magnusson feed packaging is a biodegradable material that does not harm the environment. The company does not have expensive advertising materials and marketing activities, all work is focused on the composition and quality of the product.
Thus, Magnusson feeds are an exceptional product on the Russian market. Due to their properties, they are superior in quality to their competitors. Although the feed of this line appeared in Russia relatively recently, they have already won the favor of many dog owners. Due to limited production, product quality does not suffer. Due to the composition and processing method, Magnusson line feeds can be called not just feeds of the holistic class, but organic feeds.